Yesterday, I wrote that product managers should not rely on SMEs as their primary source for requirements. I will now go further and state that, to the extent that a company hires a product manager or business analyst to interact primarily with SMEs, the role names "product manager" and "business analyst" are misnomers.
I see this problem often in companies. They believe they already know the requirements (often confused with design); they are just looking for someone to document them so that developers can get to work. They call the person who does this documenting a "product manager" or "business analyst", but this person in fact has only a small - and very tactical - subset of the responsibilities that these roles entail.
In my opinion, this problem is largely responsible for the misconception that SMEs are primary sources for requirements.
Are you left-brained or right-brained? Supposedly, your brain lateralization determines how you view this animation. Some people see her rotating clockwise. Others see her rotating counter-clockwise. Some see her unpredictably changing the direction of her rotation. Supposedly, people who see clockwise rotation are right brained. People who see counter-clockwise rotation are left brained. I originally came across this animation here .
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