The absence of strategy becomes even more apparent...

2009-08-25T14:01:47.677-05:00

The absence of strategy becomes even more apparent in agile organizations when the product owner attempts to use opinion instead of market facts to prioritize the work.

When people talk about titles, I point them to the framework and ask, "who owns these activities?" In too many cases, the answer is "nobody."

Use the Pragmatic Marketing Framework to identify all the tasks for defining and delivering products to market. Then assign those tasks to titles.

Comments on Cauvin: Strategy and Pragmatic Marketing's Framework

The absence of strategy becomes even more apparent...